The recording of Live videos require some sources of media including: You don’t even necessarily need to have prepared content for the same.

Real-time mobile video broadcasts are absolutely getting easier and quicker with the top live streaming social apps like Facebook Live, Youtube, Periscope, Meerkat etc.Īll you need is a smartphone and you can start live streaming. Twitter and its content partners streamed 600 hours of live video content and drew over 30 million viewers in the last quarter of 2016.Ī Live Video is really cost effective to implement for social media marketing.People spend more than 3x times longer watching Facebook Live videos compared to the pre-recorded videos.Live videos are growing across all social media platforms be it Facebook, Twitter, Instagram or Snapchat. Live video elicits greater emotional reactions, with 25% emotional engagement rate compared to 17% in pre-generated videos. The above study also revealed that 67% of live video viewers are likely to buy a ticket to a concert or event after watching a livestream of that event or a similar one. A video of a live event increases brand favorability by 63% according to Twitter. Live Videos also offer real time conversions. Live videos are more appealing to brand audiences: 80% would rather watch a live video from a brand than read a blog, and 82% prefer live video from a brand than its social posts. Live Videos offer Higher EngagementĪs live videos are typically unrehearsed, they feel more authentic to viewers than the scripted and pre-recorded content.

Even if you share a video on your landing page, your site is 53% more likely to show up on page 1 of the SERP. The live videos, after their broadcast, can also be shared on the social media, generating 1200% more likes and shares than text and images combined. Viewers retain 95% of a message when they watch it in a video compared to the 10% retention when they read it. This is because 87% marketers prefer using video content for their websites because videos, being visual content, resonate easily with the audience than any other medium. Videos will remain the fastest growing content category across all devices, be it mobile, tablet, desktop at least till 2020, predicts eMarketer. Cisco, projects that video content will account for 74% of all online traffic by the end of 2017, and by 2020, 80% of the world’s internet traffic will be video driven. We are at forefront of videos becoming the norm in content marketing. Video content is taking the center stage of Internet

Live video is set to outpace the growth of other types of online videos, with a 113% increase in ad growth yearly. Live streaming has been here since past few years, but it gained notoriety with the introduction of Facebook Live in 2016.

While video content is surging ahead in 2017, marketers are going a step further with live video marketing.

Content for live visuals